Champions of Education

Breakfast of Champions
Posted on 10/09/2020
Image of LeBron James Cheerios box(from

Wheaties announced today that LeBron James, one of the greatest basketball players of all time, will be the next athlete to adorn the cover of the iconic orange box. James takes over the cover from Serena Williams, both of whom were named Associated Press Athletes of the Decade earlier this year. James will continue Wheaties' 85-year run of featuring sports champions on the collectible boxes.

This press release features multimedia. View the full release here:

The box looks a little different this time. Alongside James is a collage of kids and families from the LeBron James Family Foundation's transformational I PROMISE program in Akron, Ohio. The wraparound image includes students and staff from the I PROMISE School, the groundbreaking Akron public school opened by James and the Foundation in 2018 that serves the district's most at-risk students and their entire families. The school and the Foundation's comprehensive programming have redefined the community of Akron and is a testament that James has never forgotten where he came from. No matter how much on court success he has had, his legacy is much bigger than basketball. Read more here >>.
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